Deal Story
ECM Ch.8 — Convertible Bonds

Convertible Bonds: A Complete Dissection

The hybrid security offering bond downside protection and equity upside simultaneously — structure, payoff mechanics, delta hedging, from Airbnb's textbook case to Korean governance controversies.

Conversion PriceConversion PremiumPayoffDelta HedgingCB FundsRefixingHybrid Security

1. What Is a CB?

A convertible bond (CB) is a hybrid security combining the characteristics of both debt and equity. The holder receives interest payments until maturity and holds the option to convert into shares when the stock price rises.

🔀

Convertible Bond = Bond + Equity Option Hybrid

A CB simultaneously provides bond downside protection and equity upside participation. Issuers raise capital at low coupons; investors capture capital gains when the stock rises.

🏦Issuer Benefit

Low coupon (0–2%) financing. Upon conversion, debt becomes equity → lower leverage ratio.

📈Investor Benefit

Principal protection (bond) + capital gain on stock upside (equity). Asymmetric return profile.

ECM Context

During market disruptions when IPO/follow-on windows are closed, CBs often become the only ECM funding mechanism.

2. Structure & Mechanics

Understanding a CB starts with five key terms. Conversion price and conversion ratio form the foundation of the CB return structure, while coupon and maturity define the bond dimension.

💱
Conversion Price

전환가격

Price at which the bond converts to shares. Set at 30–40% premium to current share price.

📐
Conversion Ratio

전환비율

Number of shares received per bond. = Face value / Conversion price

📊
Conversion Premium

전환프리미엄

Premium of conversion price over current share price. Higher = less likely to convert.

🏷️
Coupon

쿠폰

Lower than straight bonds (0–2%). The conversion option substitutes part of the coupon.

⏱️
Maturity

만기

Typically 3–7 years. If not converted, repaid at par.

Convertible Bond vs Straight Bond

FeatureConvertible BondStraight Bond
Coupon0–2% (low)Market rate
Principal protectionYes (if not converted)Yes
Equity upsideYes (conversion option)None
Dilution riskYes (upon conversion)None
ComplexityHigh (embedded option)Low

3. Payoff Diagram

The CB payoff is a non-linear structure that behaves either like a bond or like equity depending on the share price level. Delta (Δ) quantifies this transition.

Convertible Bond Payoff Diagram

CB value composition by share price scenario — Bond floor (downside protection) + Equity option value (upside participation)

🚀
Share Price Surges
Above Conversion Price
Bond
Equity
Bond: 30%Option: 70%
Δ → 1.0Acts like equity

Share price above conversion price → acts like equity. Exercise conversion → capital gain. Issuer: no repayment needed

↔️
Share Price Sideways
Near Conversion Price
Bond
Equity
Bond: 55%Option: 45%
Δ ≈ 0.5Mixed bond+equity

Share price near conversion price → mixed bond+option value. Ambiguous zone for conversion.

🛡️
Share Price Crashes
Below Conversion Price
Bond
Bond: 92%Option: 8%
Δ → 0Acts like bond

Share price below conversion price → acts like bond. Principal + interest protected. 'Seatbelt' engaged

CB Value Curve (Conceptual)
HighCBLow
Bond zoneEquity zoneConv. PriceCBStraight bondParity
Low share priceShare priceHigh share price
CB value
Bond floor
Conversion price
Parity line

4. Investor Types

CBs attract not a single investor base but three distinct investor types, each with different strategies and objectives.

🏦
Pure CB long

CB Specialist Funds

Hedge funds investing exclusively in CBs. Bond yield + equity upside.

⚖️
Long CB + Short stock

Delta Hedge Funds

Buy CB and short the underlying stock to maintain delta-neutral position. Target volatility profits.

🏛️
Downside protection first

Credit Investors

Portfolio diversification into safer hybrid than high-yield. Conversion option is a bonus.

5. Case Studies

Real CB issuances illustrate how this instrument is used across vastly different contexts — from crisis rescue to asset leverage to governance abuse.

🏠

Airbnb CB

2020
COVID Lifeline

$2B CB at 0% coupon (April 2020, COVID worst point). Conversion price $28 → IPO price $68 → investors 143% return

Issuance size
$2bn
Coupon
0%
Conversion price
$28
Investor return
+143%
📚 Key Takeaway

The CB textbook: issuer raises capital at 0% interest, investors participate in equity upside. When ECM markets were closed during COVID, CBs were the only funding window.

MicroStrategy CB

2020–2024
Bitcoin Leverage Strategy

$7B+ total CB issuance → fund Bitcoin purchases. CB investors = indirect BTC long

Total issued
$7bn+
Coupon range
0–0.625%
Use of proceeds
BTC purchase
Key risk
Covenant breach
📚 Key Takeaway

Extreme example of using CBs as an asset leverage tool. Low coupons (0–0.625%) to buy massive BTC. Risk of covenant breach during BTC crashes was highlighted.

🇰🇷

Korean CB — Hanwha Affiliate

2022
Private CB Governance Controversy

Private CB issued to related parties at below-market terms → minority shareholder loss → FSS investigation → tighter third-party allocation rules

Issuance method
Private 3rd-party
Problematic clause
Refixing
Regulatory outcome
FSS investigation
Impact
Minority dilution
📚 Key Takeaway

In Korea's market, CBs are sometimes misused to expand controlling shareholder stakes. When Refixing (downward conversion price adjustment) + third-party allocation are combined, minority shareholder dilution can be severe.

FAQ

ECM Ch.8 — Convertible Bonds: Debt or Equity? | Market 101 | Deal Story | Deal Story